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NEW ARRIVALS

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CloudFit

Experience ultra-lightweight sneakers with cloud-like comfort-feels like walking on air

Future-Proof Design

Bold, futuristic patterns that make your sneakers as iconic as you are

Durabuilt

Crafted with crease-resistant materials, these durable sneakers are built for everyday wear

Elements

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TRUSTED BY8,000+ CUSTOMERS
100% MADE ININDIA
PREMIUM QUALITYMATERIALS

OUR STORY

BETTER WITH “U” IN IT

The “U” became our idea that the brand only comes alive with the people who wear it. The “U” is the human element. The force that makes the story whole.

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IN THE LIMELIGHT

STYLE ICONS

Ali Fazal

in Affogato CHNKS

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Saqib Saleem

in Granite CHNKS

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Orry

in Biscotti CHNKS

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Adarsh Gourav

in Dalmatian CHNKS

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Rohit Saraf

in Dunescape CHNKS

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Bhuvan Bam

in Butterscotch CHNKS

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Abhay Deol

in Cove CHNKS

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Jitendra

in Taxi CHNKS

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Raga

in Matrix CHNKS

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Vir Das

in Affogato CHNKS

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Gurfateh

in Cove CHNKS

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Ritvik

in Cove CHNKS

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